aswanTV provides a forum for the Arabic cultural area. It adresses native Arab who live in Austria or who are visiting Europe on their business trip. Our task was to give the existing channel a new and modern look, consistent to its content and range of topics (social aspects like health, politics, mysticism or youth, etc.).
Together with my dear colleague Sam Povolny, we created a new design for „aswan.tv“ containing corporate design, intro, separator, lower thirds, outro and sound concept for the channel. My responsibility was to design the logo and the lower thirds, the development of a color palette and the use of the different colors for the lower thirds depending on the category used (discussion, portrait, documentary, etc). Meanwhile, Sam created the intro, seperator and outro. We wanted to keep the earth motive and modified it using the color palette and applied it on the earth model. A marimba is the main part of our sound design. We wanted to give the show a more cosmopolitan style and therefore we chose the marimba because it isn’t linked to any category.